Dropbox's thinking is that its massive free user base lets it take a "bottoms-up" approach, where it simply has to convert the users in companies to paying business users, bypassing the need to hire expensive sales people.
Houston also took a jab at Box's high sales and marketing costs, which at one point was almost double Box's entire revenue figure. In any case, it proves that Dropbox for Business is scaling fast, and its strategy to leverage its massive consumer base to sign up more business customers may be working. It often indicates a user profile.Īlthough an impressive number, it's hard to tell how much sales the 50,000 new paying-business customers are actually driving toward Dropbox's top-line revenue, because it could include either a small three-team company or a 300,000-seat deal with a big company like GE. Account icon An icon in the shape of a person's head and shoulders.
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